A film distribution company involved in global expansion has a chief marketing oficer who is familiar with cutting edge marketing techniques and strategies. The marketing project for the expansion is set to rollout in 10 countries via the internet and wetub. It's discovered that the chief marketing oficer has been embezzling from the company for the last 90 days to help a terminally ill relative. Senior management is extremely concerned because this person knows more about this type of campaign than anyone in the industry and it doesn't want to impact the company negatively.